PR adds to your marketing, advertising, and social media efforts, but instead of you sharing your news, someone else (a reporter, blogger, or another type of amplifier) shares your news with their audience for no cost to you.
In my last Call to Artists, I asked those who have received media and press coverage to share their best media relations tips for artists. Here’s what they said:
“I tweeted at the assistant features editor, suggesting she use one of my designs in a style piece she was doing.”
~ Oami Powers, Clothing Designer of JudahRoss.com
OAMI POWERS SHARES HER MEDIA STORY: I’ve been lucky enough to get some great local press over the last couple of years. I’m not a great self-promoter but occasionally I temporarily lose my mind, like the time a couple of years ago when I tweeted at the then Assistant Features Editor, suggesting she use one of my designs in a style piece she was doing. She ended up putting a different design in their Holiday Gift Guide, and I’ve been on their radar ever since. The reporter who photographed the gift guide remembered my line when she started the Emerging Designers series, and sought me out.
When it comes to media relations, “Pay it Forward.”
~ Elaine O’Neil, Textile Collage Artist of ElaineONeil.com
ELAINE O’NEIL SHARES MEDIA RELATIONS TIPS FOR ARTISTS: Go to art openings and events. Talk with media people who are there. Tell them something you admire about a past story they wrote (you have to be paying attention to, and reading, what these folks write). Pay it forward.
“Don’t confuse the interviewer with stories that aren’t germane.”
~ Brian Allen, Letterpress Printer of ArtisanPrinter.com
BRIAN ALLEN SHARES INTERVIEW TIPS: I’ve been interviewed 3 or 4 times now, and halfway through each I think, “It will be a miracle if what I say ends up correctly written in the paper….” None used an audio recording device.
Speak slowly, with simple, consistent, straightforward statements; repeated in the same way, without digression, so the interviewer can write it down without ambiguity.
Don’t confuse the interviewer with stories that aren’t germane, unprompted stories about other people, or talk too fast for them to write down what you have to say.
“Start small, perhaps with a local contact, and build on that. Be persistent.”
~ Elise Okrend, Pastel Artist of EliseOkrend.com
ELISE OKREND SHARES MEDIA RELATIONS TIPS FOR ARTISTS: Find out what the best way to communicate with each individual contact is. Send a thorough press release with photos and contact information. Start small, perhaps with a local contact, and build on that. Be persistent.
“Remember that everyone benefits from cross-promotion.”
~ Tesh Parekh, Live Wedding Painter at LiveWeddingPainter.com
TESH PAREKH SHARES BLOGGER RELATIONS TIPS FOR ARTISTS: Remember that everyone benefits from cross-promotion. If a blogger writes about you or features your artwork, share the blogger’s info with all who follow you. Any help to anyone is positive.
Reciprocate. Make sure that when the time is right that you feature them somehow.
This post is a part of the Call to Artists series which asks artists to respond to prompts and questions, share their experiences, and inspire others. Respond to upcoming open calls here!
Photography credits N&O Emerging Designer / Our State Mag / Briar Press / Southern Soiree
Has your story or artwork made an appearance on a blog or publication?
Share a link to your press coverage along with your best media relations tips for artists in the comments below!
Libby Wilkie began her career in the arts as a surface designer for fabric companies in New York City. She painted designs and used the computer for many products while starting her own design studio where she and her team licensed designs. She started blogging in 2007 and shares tips from what she has learned.
“A Social Media Experience: My Road to Blogging” by Libby Wilkie
Why and When I Started Blogging
My first social media experience began about seven years ago when I decided to start a blog.
Why a blog? Well, I had had a website for my business, Libby Wilkie Designs, Inc. and it was accomplishing what it had been created for: I had a strong web presence, my customers could see my portfolio, and it definitely brought in new people to look at my art and design licensing business.
But the website was not interactive by any means: it was totally static which meant neither I nor any reader could enter a comment or new material.
My first step to setting up a blog was to decide on a platform. The three major platforms, at that time, were Blogger, WordPress and Typepad. I chose Blogger as it was by far the most popular and was actually fairly easy to set up.
Early Mistakes and Pitfalls
At the end of my first year, as I recall, I went to the blog one day and all the images were gone. There was nothing there: not one picture was on the blog. Naturally, I panicked. Blogger had no response.
Time to Change
It was time to leave Blogger. WordPress was much too scary for me: that was where the big guys had their blogs, and they knew all about code and how to go in and switch things around: all of that was still too overwhelming for me. So I moved from Blogger to Typepad which seemed like a logical move and was fairly easy.
Go It Alone or Out Source?
I was still very lost and confused. I had set up the blog, redesign a header and begin posting. It didn’t take long until I knew I needed “professional” help. I looked at some of the recommended freelance contractors on the Typepad site. This is where one must be careful. I was very fortunate and found just the right person who I have been with ever since. She is easy to work with, responsive, and listens well. She is also a whiz at anything technical.
When looking to hire someone to help you here are some tips:
- Look at style.
- Look at their present customers…if you are an artist and they design a lot of tattoo parlor shop blogs, then they may not be for you.
- Read up and research their professional background.
- Try to find reviews of their work.
- Write and/or talk to them.
- Ask the most pointed questions you can think of.
- Take your time.
“We” spent two years on Typepad until it was apparent that the platform was not technically sufficient for what I needed.
The next and final step was the migration to self-hosted WordPress. I was terrified. This was for the “real” professionals! But thanks to all the support I received from friends in my online blogging course and my tech support, we were able to move the blog with no glitches whatsoever. It really didn’t take me long to learn the entire WordPress “system.” Yes, I have questions and still have moments of panic, but they pass and I could not be happier with my new platform.
Things to Consider When Starting a Blog
- Register your domain name (I always recommend having your own domain).
- Consider blogging subjects: many or one?
- Identify your audience.
- Decide how often you can/will post: make your schedule reasonable.
- Find your style: writing and photography.
- Establish your colors, fonts and visual style.
- Incorporate photography: you need to know the basics and have access to camera and/or phone.
- Make use of a photo editing program (I use Photoshop).
- Be prepared to set up links to other social media.
- Consider whether you want to make money from your blog.
To follow Libby’s blog, visit LibbyWilkieDesigns.com.
Sitting alone in a studio or at a keyboard can at times be lonely work. But solopreneurship doesn’t always have to be solo. As a 50% introvert and 50% extrovert, I like a mix of dedicated down time and stimulated social time. Collaboration with a team of people who bring their own unique talents to the table makes both possible and can be incredibly rewarding.
Over the past few years, I’ve learned that really good business and creative partners are hard to come by. But when you find people you can jive with, who get you (and your sense of humor), magic can happen.
Have you ever experienced this? Great teams and partners who not only complement you, but also get you creatively, can help take projects to new heights and make the impossible possible. Collaborations that motivate everyone on board can create an exciting team dynamic and communication style that propels productivity and makes things happen.
When you get to work with talented people who are just as excited about a project as you are, the results can be profound.
I recently tuned in for AFI’s (American Film Institute) Master Class: The Art of Collaboration, a live-audience interview featuring filmmaker Steven Spielberg and one of his most revered production partners, composer John Williams. Through their collaboration, the two have brought the stories we know and love to life, including Jaws, Indiana Jones, Shindler’s List, and E.T.
The audience for the interview was comprised of aspiring filmmakers, directors, score composers, and producers, who asked Spielberg and Williams a few questions about their collaboration:
- How do you find balance between new themes and old originals in your work?
- What language do you use in your process to get on the same page?
- How did you get started in this business? And what advice would you offer others?
I’m curious to know what your responses to these questions are as they relate to your creative collaborations. The AFI audience was interested in the details of how Spielberg and Williams collaborate; your fans are interested in the same kinds of details about your collaborations. Everyone likes to see what happens behind-the-scenes because it helps them to understand your process and connect with you as an artist.
Feel free to use the questions as prompts for your next blog post and share a link to it in the comments below.
Behind every great person is a team of great people. Who are the great people on your team? How does collaboration with them inspire you and help you take your creative work further?
Showing up on social media is like showing up to a party that everyone is already at. You’re bound to make a few meaningful connections and see some interesting things!
If you are an artist who uses social media for networking, communicating with your fan base, and engaging with the world, you may feel overwhelmed by the number of social media options out there and the amount of time social media can take away from your craft.
So how can artists make the most of social media without feeling overwhelmed and bogged down? Here are a few ways to leverage social media as a helpful tool rather than a time-consuming burden.
1. Start by appreciating the fact that social media is meant to be social.
Let your social media presence be a continuation of your in-person interactions and relationships. The same rules of engagement that apply to connections made in your studio or at an art event apply in social media.
If you want to keep up with the people and organizations you interact with as a result of being an artist, use social media to stay in touch and keep relationships alive. It’s a lot more fun when you have meaningful connections and know who you’re interacting with on social media. Create a natural overlap between your social life and your social media life.
2. Remember that it’s not all about you.
Strategic social media is about elevating others, paying it forward, and adding to the conversation. It’s a “promoting without self-promoting” opportunity that inspires connection over common interests and relevant information.
This tip is particularly helpful for artists who are turned off by the idea of self-promotion. Think of the many topics you can discuss with people that have nothing to do with you:
- How the newest season of Game of Thrones is taking everyone by storm!
- The power of “selfies” for uniting generations and bringing families together.
- Why the recent perigee-syzygy made nighttime bike rides much more enjoyable.
3. Approach social media as fan engagement and dialogue.
Often times, the best social media engagement doesn’t happen in studio isolation, but rather as an integral part of your “outside of studio” activities. New York City painter Loren Munk makes fan engagement possible by taking his video camera with him to gallery shows and recording art events. Then, he shares his experiences with his subscribers on YouTube.
4. Do one or two things well rather than doing several things so-so.
The truth is, you don’t need to be everywhere in social media. If you know which social media options are best for making connections and sharing what you do, make an effort to show up well in those places and get a better return on your social media time investment.
To decide which social media platforms are best for you, think about where you can have the most fun and be your authentic self. And, think about where your likely customers, buyers, collectors, and fans are hanging out, and impact your sales by showing up there.
5. Engage by commenting and adding to the conversation.
Illustrator Kyle T. Webster says, “There is no point in getting involved in social media if you are not aware of what is happening in your community, in your profession, or in the rest of the world.” When you’re aware of the bigger conversations going on it’s easier to be a part of them in person and in social media.
You can also try starting the conversation with topics you are interested and see what connections and discussions result. Some artists have even integrated social media with their artwork by using it as a source of inspiration.
6. Be a great listener and observer of your market if you want to be a good communicator within your market.
In his book, Permission Marketing, Seth Godin says, “When someone chooses to pay attention they are actually paying you with something precious.” If you use social media to engage with customers, buyers, collectors, and fans, be intentional with your communications so you’re not wasting anyone’s time.
7. Share your passion, your inspiration, and your gratitude.
Social media is a great place to do all three. Keep in mind the power of sharing pictures of your process and the “behind-the-scenes” parts of being an artist. People love to see what you’re working on even if it’s not complete!
Using social media to grow your brand awareness and connect with the world can be very rewarding. To make your time on social media all the more worthwhile, let it be natural just as it would be in any other social environment where some people have an agenda and others are just there for the free beer.
This July Fourth will be more than hotdogs and sparklers for textile collage artist Elaine O’Neil who will be celebrating the first printing of her inaugural Luv This Place® 2015 America Calendar and the sixth annual run of her Luv This Place® 2015 North Carolina Calendar.
I had the sincere privilege of peeling the shrink-wrap off a newly minted 2015 America Calendar last week with Elaine. It was like a Christmas advent calendar surprise in July: each of the twelve 11 x 14 single standing calendar pages features a different American place or theme. The month of July in the 2015 America Calendar depicts fireworks over Lady Liberty.
Elaine O’Neil’s calendar making process
For each of Elaine’s calendar pages, she begins with a rough sketch of the featured location or theme. Then, she chooses the fabrics for that month from a wall of colorful options in her home studio. From there, the fabrics are cut into shapes and forms that are sewn together to make each of the twelve 36 x 36 textile collages for the calendar.
After the pieces come to life in thread and fiber, Elaine has them photographed and begins the production process that takes her original collages from studio to printed page. As a complete calendar set, the collage images find their way into the homes of Elaine’s annual collectors.
Over the years, Elaine O’Neil has developed retailer relationships that help her distribute her calendars to collectors in the Carolinas. Now, with the creation of the Luv This Place® 2015 America Calendar, the artist will reach new heights in connecting place-inspired artwork with new audiences.
As a collector of the Luv This Place® Calendar, I look forward to owning both the 2015 North Carolina Calendar and the brand new America Calendar, and I’m already planning my holiday gifts! Luckily, I won’t have to wait until retailers put up their holiday decorations—Elaine tells me she is taking 2015 calendar orders for those who are ready to ring in the New Year in July.
To learn more about textile collage artist, Elaine O’Neil, and to order your 2015 calendar, visit ElaineONeil.com.
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